When dealing with content that needs to rank on Google, it is not just a matter of writing well, it is about conducting keyword research, formatting, optimizing headings and continuity, and retaining reader interest. Doing this all by hand could take you hours, and that is where AI writing tools fit in. AI writing tools can help with idea generation, research, drafting and polishing your work; all while following SEO best practices.
The challenge, however, is there are now literally hundreds of AI tools. Not all will be worth your time and money. Some tools are best for drafting, some tools are best for optimization, and most are good for polish and readability. To help with this, I have compiled a detailed summary of the best 10 AI writing tools to use for SEO content. I will cover each AI tool, what they can do, and costs and methods of use.
1. Surfer AI – The SEO Specialist
Overview: Surfer AI was created with a straightforward purpose in mind to help optimize your content for ranking. With Surfer AI, you can simply input the target keyword and it will analyze the top-ranking pages for that keyword on the Google search results page. It will show you all the successful ranking factors, including the recommended word count, heading structure, and several other semantic keywords you should include. Surfer will even show you “Content Score” live, which will serve as a way to measure how well-optimized your article is compared to the others.
- Pricing: Paid only. The starting price is $89/month.
- Best For: A must-have for an SEO professional or brand marketers, or bloggers that are serious about ranking.
Pros:
- Gives you real-time SEO recommendations.
- Data-driven keyword suggestions based on other competitor rankings.
Cons:
- A little too far out of range for someone who is trying to begin blogging or is just a solo blogger.
Tip: Write your article naturally in the beginning, and you can then fine-tune it in Surfer. This way, your article won’t feel overly stuffed with keywords.
2. Frase – Research + Writing in One Place
Overview: If you dislike spending hours researching SERP pages, Frase is a godsent. Frase quickly analyzes your SERPs, identifies important topics and questions for you to address, and helps you build a detailed outline. You can then write in the editor, making it an all-in-one research and writing tool.
- Pricing: Paid only. Plans start from $14.99/month.
- Best For: Bloggers, agencies, and teams writing SEO content driven by research.
Pros:
- Time-saving, automates the SERP research.
- Creates content briefs and outlines!
Cons:
- Somewhat of a learning curve for new users.
Pro tip – Use Frase to craft a strong content brief, then take it and your existing knowledge and expertise, expand on it to ensure your content doesn’t sound generic!
3. Jasper – Consistent Long-Form Content
Overview: Jasper is one of the most popular AI writing tools that is capable of generating long-form content, short-form ads, and product descriptions. Its most significant value is in generating content while maintaining brand voice across multiple types of content because of the numerous options for templates and customization.
- Pricing: Paid only. Starts at $39 per month.
- Best For: Businesses and marketing teams that create various types of content.
Pros:
- Can create long-form blog posts or marketing content.
- Offers 50+ templates to create content quickly.
Cons:
- On the more expensive side for solo creators.
Pro Tip: Jasper is best used for drafting. It requires fact-checking of the output and should be leveled up with your brand’s unique take.
4. ChatGPT – The Flexible All-Rounder
Overview: OpenAI’s ChatGPT is arguably the most flexible writing AI tool on the list. It can create everything from blog outlines, FAQs, and social media captions, to keyword ideas, and more. Impressive, but the magic is really in the responses and prompts you write to elicit them, which give it a productivity super power type feel.
- Pricing: Basic plan is free; a monthly ChatGPT Plus plan (GPT-4) for $20/month is available.
- Best for: Freelancers, students, bloggers, and businesses who need flexibility.
Pros:
- Very flexible across many different writing tasks.
- Quick turnaround for drafts and ideas.
Cons:
- Can produce outdated or inappropriate information.
Pro tip: Use ChatGPT to brainstorm and refine your ideas, but check your information and fill into the draft based on your own knowledge and expertise.
5. Writesonic – Speedy Drafting Tool
Overview: Writesonic aims to be fast. It’s the ideal content tool if you are looking for quick blog intro’s, product description, or short-form social media content. Additionally, it is user friendly, it supports multiple languages making it very helpful for content teams building for global audiences.
- Pricing: A free plan with 10,000 words apiece month is available – the paid plan starts at $12/month.
- Best For: E-commerce stores, marketers, and bloggers looking for content at scale.
Pros:
- Affordable Price.
- Generates short-form content quickly.
Cons:
- Long form articles would often require heavy editing.
Pro Tip: You can use Writesonic to create product listings and bulk short-form content, then take the writing to another editing tool, such as Grammarly, for the readability to be polished.
6. Copy.ai – Creative Copy Machine
Overview: Copy.ai is a great tool for marketers. It’s good at writing catchy headlines, taglines, CTAs, and other ad copy. If you’re experiencing a creativity issue or writer’s block, this will assist you in writing a lot of options and getting you thinking more creatively.
- Pricing: Free plan (2,000 words/month), paid plans starting at $49/month.
- Ideal For: Marketers, social media managers, ads.
Pros:
- Great for creative marketing content.
- Wide variety of templates.
Cons:
- Less strong for long-form SEO content.
Pro Tip: Take Copy.ai and write out all your headline and CTA options – gross. Then A/B test them!
7. GrammarlyGO – Write Smarter, Not Harder
Overview: Grammarly began as a grammar checker. However, the release of GrammarlyGO allowed Grammarly to add AI-powered assistance to writing. Grammarly does more than just correct grammar: it provides tone suggestions, rewrites sentences, and provides clarity of meaning to elevate your final draft’s readability.
- Pricing: Free; Premium plans begin at $12/month.
- Best For: Writers, students, and editors interested in increasing readability.
Pros:
- Great grammar and style remediation.
- Plagiarism checker in premium version.
Cons:
- Not focused on SEO.
Pro Tip: Use Grammarly after SEO. Grammarly cleans your content and your keywords are still in place.
8. Anyword – Conversion-Driven Content
Overview: Aside from writing value, Anyword predicts how your content will perform. AI is used to create different versions of copy, and it tells you which one is likely to generate better engagement, or conversions. It is highly beneficial for ads, landing pages, and meta descriptions.
- Pricing: Free trial; Paid plans from $39/month.
- Best for: Marketers focused on CTR (click thru rate) and conversions.
Pros:
- Data-supported predictions of copy performance.
- Very strong with ads and titles.
Cons:
- Can get expensive for small creators.
Pro Tip: Use Anyword for meta descriptions and ad copy to increase clicks and conversions.
9. AI-Writer – Drafts with References
Overview – AI-Writer is the only tool that writes drafts and generates citations for you, so you can fact-check your work, which is part and parcel of establishing credibility and authority in writing.
- Pricing – begins at $29/month.
- Best For – Writers/bloggers who need drafts they can rely on.
Pros:
- Create content with citations.
- Simple, clean user interface and easy to use.
Cons:
- Requires a lot of human editing, often.
Pro Tip: Use for research style writing, but double-check the cited sources.
10. Content at Scale – For Agencies & Publishers
Overview: Content at Scale, which is as it sounds, provides bulk content creation / production. It will produce long-form SEO optimized articles at scale, making it suitable for agencies or sites publishing dozens of blogs every week.
- Pricing: Paid only – starting at $250/month.
- Best For: Agencies and enterprises that need to scale content quickly.
Pros:
- It will create full-length, SEO optimized drafts in a hurry.
- It is designed for scale.
Cons:
- It is very expensive for individuals or small businesses.
Pro Tip: Never publish right from the software. Always have a human edit it to meet EEAT guidelines and ensure it reflects your unique voice.
If you’re looking for a budget-friendly or free way to access all these premium SEO Content Writing tools check out SEO Tool Adda
Final Thoughts: Which Tool Should You Choose?
The best AI writing assistance depends on your preference and budget. If you just want to start with something simple, ChatGPT or Writesonic provide decent utility without breaking the bank. If you’re doing advanced SEO work, you might want to pay for a Surfer AI or Frase subscription. If you are a marketer seeking conversions, consider using Copy.ai or Anyword. If you need a tool that gives a trustworthy voice without losing creativity or readability, then you should be using Grammarly or AI-Writer.
For what it’s worth, the magic is in combining tools, for example:
- Draft with ChatGPT/Writesonic
- Optimize with Surfer/Frase
- Polish with Grammarly
- Boost CTR with Anyword/Copy.ai
That way, your content is not only generated quickly, it is optimized, polished, and ready to rank.
